Advertising your poster shop during and pre Christmas might always see like a challenge but can be a good time to differentiate your poster shop from your competitors. By advertising effectively, you can maximize the impact of your marketing efforts during this busy and active time and make the most of the holiday season for your business.

The key is to be creative, engaging, and consistent in your approach, and to focus on the unique benefits and features of your posters that make them appealing as holiday gifts.

Here are a few ideas for advertising your poster shop during the Christmas time:

• Create a holiday-themed Instagram series or hashtag for your poster shop. This could be something like "MerryPosterShop" or "#PosterShopXmas," and could be used to showcase your holiday-themed posters and promotions.
• Use Instagram's built-in tools to create engaging and visually appealing posts showcasing your posters. For example, you could use Instagram's Stories feature to show off your posters in action, or you could use the Polls or Questions stickers to engage with your followers and gather feedback on your products.
• Offer a personalization as an up-sale for the poster designs which contain exchangeable parts like city names, colors or even zodiac signs with birth dates.
• Share user-generated content on your Instagram account, featuring customers who have purchased and used your posters as gifts. This could be a great way to show the real-life impact of your products, and to inspire other customers to try out your posters.
• Collaborate with influencers or bloggers who are interested in promoting your posters as holiday gifts. This could be a great way to reach a larger audience and showcase your products to a new group of potential customers.
• Create a special holiday sale or promotion, offering discounts on your posters or special gift bundles. This could be a great way to encourage customers to try out your posters as gifts, and to drive traffic to your website or store.
• Create a series of Instagram posts or stories showcasing different ways that your posters can be used as gifts. For example, you could show posters being wrapped and given as gifts, or you could show posters being hung on walls or displayed in frames. This could help to inspire customers and show them the possibilities of using your posters as gifts.
• Share customer testimonials and reviews on your Instagram account, highlighting the success that other customers have had with your posters as gifts. This could help to build trust and credibility with potential customers, and encourage them to try out your products. This way your customers be sure the purchase is the right high quality fit for their loved ones. 
• You could offer a special "gift wrapping" service for your posters. For example, you could provide a downloadable template that customers can use to create a beautiful and personalized gift wrap or even a name tag for their poster. This could add a personal touch and make your posters even more appealing as gifts.

To be prepared for this busy time it is also very helpful having everything in place around 3 to 4 weeks upfront. If you plan your social media and marketing early enough you can focus on small adjustments and additions while everything is already set in place. 

We wish you a lovely Christmas time!

Ana & Olli from Stykke Studio